The Direct Booking philosophy is constantly gaining ground in the tourism industry, offering significant advantages to both accommodation owners and travelers compared to the impersonal booking processes of Online Travel Agencies (OTAs). Let's examine the benefits that arise from this approach and the contribution of VistWay as a community travel club in promoting this philosophy.
Advantages for Accommodation Owners
- Reduced Costs: OTAs charge high commissions, often as much as 15-20% of the booking value. With Direct Booking, owners keep a larger percentage of their revenue, allowing them to invest in improvements and services.
- Personal Contact: Direct communication with guests creates a more welcoming atmosphere, allowing owners to recognize and satisfy their customers' needs.
- Building Trust: Direct interaction strengthens trust between owners and travelers, reducing the chances of misunderstandings and complaints.
- Flexibility and Control: Owners maintain full control over their policies, including prices and offers, adapting their services according to the season and market needs.
- Data Collection: With direct bookings, owners gain valuable data about their guests, which allows them to adjust their marketing strategies and offers.
Advantages for Travelers
- Best Prices: Travelers often have the opportunity to take advantage of lower prices and special offers when booking directly, without the commissions of OTAs.
- Personalized Services: Direct communication with owners allows travelers to plan their vacation according to their specific needs.
- Quality Guarantee: Owners who promote Direct Booking often focus on improving their guests' experience, ensuring high standards of quality and service.
- Contact and Support: Travelers can contact owners directly for any issue or question, ensuring fast and effective support.
- Strengthening the Local Economy: By booking directly with owners, travelers support the local economy, strengthening the businesses and communities they travel to.
The Role of VistWay
VistWay is the first website in Greece that promotes the philosophy of Direct Booking and operates as a community travel club.
Its aim is to free owners and travelers from the exorbitant fees of OTAs, promoting a more human and sustainable approach to tourism. Through its platform, owners have the opportunity to present their accommodations and communicate directly with guests, strengthening connectivity and mutual support.
In conclusion, the philosophy of Direct Booking promotes a sustainable and humane approach to tourism, benefiting both owners and travelers. It is time to recognize the benefits of this approach and invest in experiences based on immediacy and personal contact, for a healthier future in the tourism sector.